Paradisus Wants You to Get Your Camera Out
Over Spring Break, I had the pleasure of vacationing at Paradisus La Perla. Nowhere else have I experienced such luxury and such great service (and this is by no means…
Le Confessionnal
Le Confessionnal est un film dramatique mise en scène par Robert Lepage en 1995. Tout au long du film, il semble que le réalisateur critique ceux qui ne suivent pas…
Global Interview: Ursula Haas-Kotzegger
I met Professor Haas-Kotzegger during my Global Branding class at the Vienna University of Business and Economics in Austria. I was always highly interested by the real-life examples that she…
Delta Capitalizes on Bored Consumers
Recently, I was travelling on Delta and was slightly disappointed that I couldn't start my movies as soon as I had sat down. Instead, there were two flyers for the…
Guest Speaker: Bill Plummer, Huawei
Vice President of Government Relations As of June 2010, Bill Plummer is the head lobbyist for Huawei, a Chinese telecommunications network company. Bill Plummer explained to us how Huawei has…
Product Development for Different Market Segments
Once a brand reaches a high market share in a particular industry for a certain target market, it needs to expand. Yet, because customers in another target market are by…
Un Crabe dans la tête
Un Crabe dans la tête d'André Turpin est une histoire d'un homme sans avis. C'est un homme qui veut simplement se faire aimer par tout le monde. A chaque instant…
YouTube Leads Consumers Down the Funnel
When consumers use YouTube, the main economic benefit to YouTube is a couple dollars from an advertising exchange. To improve its profit potential, the streaming service has partnered with TicketMaster…
Guest Speaker: Frank Briel, Ikea
Store Manager Frank Briel has been with Ikea since the 1990s. He seems to have a real knack for the job, having performed it at several stores, including one that…
Les Belles-sœurs
Les Belles-sœurs de Michel Tremblay est une pièce théâtrale très ironique. Elle est écrite pendant la Révolution tranquille de la province de Québec, en 1968. C’est un commentaire sur l’hypocrisie…
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